Health trends keep changing around the world with time. Where antibiotics ruled an era, Ayurvedic medicines had a period to themselves too.
However, there’s one wellness trend that seems to stay consistent throughout the ages: CBD.
Today, CBD is quite popular among Gen Z, especially when it comes to skincare. Being arguably one of the most talked-about topics in the health and beauty circles, CBD has now made its way to online stores.
Previously sold as a supplement at pharmacies and dispensaries, CBD is now successfully a component of meals, cosmetics, and skincare products.
Since CBD is more common today than ever, speculations are inevitable.
Therefore, this article will shed light upon all of the aspects which make CBD an essential part of the Gen Z skincare routine. So, keep reading!
CBD in Today’s World
As per an estimate, the number of CBD users has increased from 125,000 to 250,000 between 2017 and 2018. These statistics show a double increase in just a year!
In 2019, Canopy Growth, the biggest cannabis company in the world, acquired This Works, a beauty brand in the UK.
Being one of the many examples of the CBD industry impacting the beauty world, it shows the influence of cannabis in the global economy. However, most people confuse CBD with cannabis usage, which, according to experts, causes depression and addiction in young adults.
As of today, it is forecasted that the global CBD market will reach $2,740 million in 2021 and will grow at a Compound Annual Growth Rate (CAGR) of approximately 51% till 2030.
These numbers are enough to tell us the popularity of CBD skincare products in Gen-Z.
Amidst all of the misconceptions and uncertainties, it’s crucial to remember that CBD is non-psychoactive. In simple words, it does not make the user high as pure cannabis would.
Keeping in line with government regulations, CBD companies have been restricting the THC content in their products below 0.3% for years. As a result, no commercially sold CBD product can intoxicate the users or be habit-forming.
So if you’re trying to stay clean but want a natural alternative for your skin problems, CBD products won’t disappoint you at all.
CBD Usage Among Gen Z
While CBD has taken some time to gain popularity in other regions of the world, it soared quickly in the US. In 2018, the CBD sales in the country went beyond $10 billion.
Experts suggest the primary reason for such a quick rise in CBD’s sales is the interest of Gen Z in the cannabinoid. They’re twice as likely to use CBD-infused products as the general population.
A considerable part of the reason Gen Z is using CBD so frequently is that most of them have a diagnosable mental health disorder.
That leaves some people wondering: how does CBD help people with mental health problems? Experts explain that the endocannabinoid system in the human body is the regulatory unit that creates homeostasis – a constant internal environment.
Scientists recognize it as one of the most important systems in the body, as it regulates balance and health.
In 2007, the research found that the endocannabinoid system is responsible for secreting hormones related to reproduction and stress.
Often, these chemicals are linked to a heightened sense of wellbeing and euphoria. In many ways, CBD has a similar effect on the body as it contains cannabinoids that are somewhat similar to those produced by the brain.
If you take a look at the CBD market from a few years ago, you will notice that the trends have changed a lot since then. Back then, people only used CBD oil for vaping or sublingual administration.
However, the range of available CBD products is more extensive than ever today. Among them, CBD drinks and skincare are the most innovative products.
CBD Skin Care Products
Some people don’t like to take CBD orally for personal preferences. Fortunately, the industry was quick to cater to these individuals by introducing CBD topicals. Today, you can buy lots of CBD skincare products, including:
- Lip balms
- Sleeping masks
- Eye creams
- Beauty serums
- Sheet masks
- Cream masks
- Night creams
- Bath bombs
And so much more.
These products get absorbed into your skin instantly and provide quick relief. They contain CBD extract that passes through the epidermis of your skin to the underlying tissue.
From there, blood transports the cannabinoid to the rest of your body, where it shows effect.
CBD skincare products are effective because you have to use them on your skin. As the skin is the body’s largest organ, anything you apply to it has a long-range and long-term effect.
Over the years, studies have proved that CBD has exceptional anti-inflammatory, sebum controlling, and moisturizing properties. This makes the compound quite a star when it comes to treating skin issues.
According to Danielle Frey, owner of Bloom Skincare and Makeup and a licensed aesthetician, the antioxidant and anti-inflammatory benefits of CBD make it an incredibly effective ingredient in skincare.
With several research studies on CBD skincare in progress, what we do know at this moment supports Frey’s statement. CBD affects our skin by:
- Controlling sebum production. The excessive production of sebum can cause severe acne on your face. However, CBD effectively reduces sebum production by targeting the cells responsible for it – sebocytes.
- Reducing inflammation. The anti-inflammatory benefits of CBD help in reducing pain, swelling, irritation, and redness on your skin.
- Moisturizing dry skin. CBD’s hydrating properties keep your dry, dehydrated skin moisturized for an extended period.
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CBD: An Essential Element of Gen Z’s Skin Care Routine
Apart from CBD’s uncountable benefits, another factor contributing to the compound’s popularity is its adoption by mainstream skincare brands.
For instance, Isodiol has a CBD Repairing Night Cream that helps heal sun-damaged skin along with hydrating and vitalizing it.
Likewise, Super Flower has a CBD serum for everyday use that calms, replenishes, soothes, and hydrates the skin. The skincare brand has also added Vitamin C and hyaluronic acid to the mix. Thus, they’ve kept the product close to what the consumers are used to buying.
This has persuaded other brands to start manufacturing or incorporating CBD into their products. For example, the rising CBD brand, cbdMD, came up with CBD Bath Bomb in six exciting scents.
Besides, serums, lotions, and bath bombs aren’t the only CBD skincare products in online stores.
Vertly has a CBD lip butter that contains ingredients like kokum butter, apricot oil, hemp extract, shea butter, hemp seed oil, and jojoba oil.
Together, these ingredients calm, repair and hydrate your lips with regular use. Since this lip butter is also available in a tinted rose option, it allows the buyers to use it as a practical beauty product rather than just a fancy way to use CBD.
One thing that gives these CBD skincare products a cutting edge is their versatility.
Even if you pick a CBD lip balm or a night cream, you’ll come across dozens of options in flavors, CBD potencies, and scents.
This marketing strategy contributes a lot to making these products a hot pick among Gen Z and hopefully, the upcoming generations as well.
Nowadays, almost all reputed CBD brands have adopted the idea of CBD-infused products to ensure that people can use the compound without compromising feasibility.
Artists Endorsing CBD Products
A significant reason for Gen Z turning towards CBD is that their favorite artists are entering the industry now.
For example, social media favorites, like Kourtney Kardashian, are promoting CBD skincare these days. Meanwhile, the iconic singer John Legend also showed his interest in the industry by investing in a CBD company, PlusCBD.
Apart from being a consumer, John also advocates for the company’s product line, especially for the CBD gummies.
The older generations are accustomed to seeing celebs in alcohol advertisements. But, on the other hand, Gen Z is now spotting more and more artists in the CBD industry belonging from their own generation.
Recently, Lil Pump, a 22-year-old singer, became an ambassador of a CBD company, Smoke Unhappy.
Additionally, everyone’s favorite Disney star, Bella Thorne, aged 22, founded a lifestyle company known as Hybrid Filthy Fangs. She is also collaborating with a CBD company, Glass House Group, to promote the trend of CBD products among Gen Z.
Furthermore, Facebook has now allowed the advertisement of topical CBD – while ads for edible products are still banned – after seeing the new trend in consumer behavior.
Together, all these factors have a massive impact on how Gen Z sees CBD and its potential. While their parents saw it as something for the ‘potheads,’ Gen Z regards CBD as a beneficial compound.
Moreover, they have better resources, like the internet, to learn more about CBD’s potential.
The Bottom Line
With the rise of CBD skincare, Gen Z is more likely to follow the trend since technology has brought social media and e-commerce at their fingertips.
Moreover, several research studies have confirmed that CBD has very mild side effects, which show up in just exceptional cases. So anyone can incorporate CBD into their skincare routine without worrying about any adverse effects.
However, keep in mind to consult with a doctor first for better guidance.